There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR....

This book is a companion work to Ted Rubin's book, How to Look People in the Eye Digitally. It contains 140 AhaMessages that inspire new ways to build relationships online that truly grow and prosper.In today's digital world it's all too easy for us as brands and individuals to let our relationship-building muscles atrophy....

At first glance, the United States invasion of Afghanistan seemed like an obvious response to the horrifying attacks of September 11th, 2001. Now, as America remains threatened by Al Qaeda and Afghanistan has disintegrated into the bloodshed of renewed civil war, theoccupation looks like a disaster....

Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources?...