As the economy moves toward a services orientation, companiesare struggling with how to improve their offerings.Process management is a key component of the services thatcompanies provide, and author Sue Conger has written a helpfultool to learn more of this key component now helping companiesaround the world....

This is not another textbook about branding. We will take you through a series of simple steps to show you how to develop a unique brand that reflects your own personality, your own values and the essence of what makes you YOU. We will show you how to use what you learn about yourself to develop a brand-led business. ...