This chapter aims to delve into the history of broadcasting in Malaysia since the 1980s. We will go down memory lane and see the inception of the first private television station in the country - Sistem Television Malaysia Berhad (STMB) or better known as TV3 which received its licensed in 1983....

The purpose of this research study was to find out whether cartoon forces children to buy more impulsively. It means that when a children sees a cartoon endorsed product he keeps on insisting to buy that products until he/she get the product. Quantitative research approach was used to carry out this research study....