The research study intends to investigate the role of general attitudes towards advertising in Pakistan. Attitude development here pertains to the evaluative criteria that consumers select by the degree of product information available, social affiliations and hedonism....

This manuscript deals with robust control algorithms from linear and nonlinear domain for Twin Rotor System (TRS). This system is prone to highly disturbing interstate cross- couplings and perturbations in centre of gravity (CG) that affect its smooth manoeuvring and performance. These problems are resolved by employing H?...

Dough properties are of great concern in baking science and industry. It is generally assumed that the differences amongst wheat varieties in terms of dough properties are due to a collective effect of various flour attributes, including pentosans....

A disaster is the impact of natural or man-made hazard and all the disasters require mitigation measures. Current Disaster Management Systems are dependent upon manual data entry, analysis, and decision making. Semantic Web technologies have actively been used for the development of intelligent and self governed web based system....

Plant face unfavorable conditions like salinity, drought and heavy metal contamination.The sixth abundant element in earth crust is chromium. Due to human activities chromium release in the environment.Chromium compounds are highly toxic to plants....