Petrison L.
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Библиография книг автора
Petrison L.
Robinson W.
Schultz D.
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them
This edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. Gets students involved by having them create hypothetical promotions based on models of success. Provides real-life examples to stimulate classroom discussion as students examine and debate real cases....
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