This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies....

So far the students of Le Hong Phong Junior High School, Phan Rang City, Ninh Thuan province have been taught grammar with GTM (Grammar-Translation Method), which just prepares learners for conventional grammar-paper tests....

Designed for introduction to fiction and fiction-writing courses, 30/30 is part of Longman’s Penguin Academics series of portable, value-priced texts. This anthology offers an array of fiction that not only teaches craft, but also provides a context in which to study formal and thematic trends of the past 30 years....