Individual corporate-level concepts present a powerful lens through which to understand organizations. However, these approaches present limitations. Consequently, an integrated approach to marketing at the institutional level appear to be attractive and the need for what several authors name corporate marketing....

In The Earth as a Distant Planet, the authors become external observers of our solar system from a distance and try to determine how one can understand how Earth, the third in distance to the central star, is essentially unique and capable of sustaining life....