The fourth edition of BASIC MARKETING retains the strengths that made earlier editions the most widely praised and highly regarded European marketing textbook. The newest edition incorporates the latest thinking on issues like building the customer-driven company while underpinning its analysis with the best contemporary research....

Marco Polo thought Sri Lanka was the finest island of its size in all the world - and we agree. Explore the majestic ancient cities of Anuradhapura, Polonnaruwa and Sigiriya. Stretch out on secluded palm-fringed beaches. Follow the glowing strings of lights on the pilgrim trail up Adam\'s Peak....