Technological change has created a dazzling array of new products and media for the enjoyment of entertainment and transformed the economic structure of production and distribution. Simultaneously, it has produced difficult new challenges for workers andmanagers in the entertainment industry....

At a time when the American labor movement is mobilizing for a major resurgence through new organizing, here, at last, is a book about research on union organizing strategies. Previous studies have focused on factors contributing to union decline, devoting little attention to the organizing process itself....