Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D....

Paths to greatness: Actionable lessons from today\'s most remarkable business leaders Incisive profiles from Knowledge@Wharton and Nightly Business Report Andy Grove, Mary Kay Ash, Lou Gerstner, Richard Branson, Herb Kelleher, Charles Schwab......