Master the art of word of mouth marketing with this practical hands-on illustrated guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world\'s most respected and profitable companies get their best customers for free through the power of word of mouth....

Who is talking about you? Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide....

Who Is Talking About You. Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world\'s most respected and profitable companies get their best customers for free through the power of word of mouth....