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Nebenzahl I.


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National Image and Competitive Advantage Jaffe E. Nebenzahl I.
National Image and Competitive Advantage
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it an invaluable resource for students of International Marketing, International Business and Consumer Behavior as well as for international marketing managers, industry...
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