The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions....

In this timely book, Kym Sheehan examines the regulatory technique known as \'say on pay\' - where shareholders vote on executive compensation in an annual, advisory vote on the remuneration report....

Book Description \"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry....