Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace....

Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace....

This book sheds light on the often perplexing phenomenon of rumor and offers a blueprint for preventing and neutralizing rumors in business contexts. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a unique and distinct formof communication....