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Beheshti M.


Библиография книг автора

Exploitation of CRM for Strategic Marketing in Higher Education: Creating a Knowledge-based CRM Framework for Swedish Universities Bagheri A. Beheshti M.
Exploitation of CRM for Strategic Marketing in Higher Education: Creating a Knowledge-based CRM Framework for Swedish Universities
Swedish universities have always received geater attention from international students, thanks to their well-quality and tuition-free programs. However, by introduction of tuition fee for non-EU/EEA students from fall 2011, a reduction in the number of international applicants is predictable....
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