India is one of the biggest peninsulas in the world with a coastline spanning 7516.6 kms. There are nine coastal states in the country, 13 major ports and 187 notified minor and intermediate ports. These ports handle 70% of the total Indian Trade....

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs....