Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry....

Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry....

Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no one knows about them, you won\'t benefit. This book includes: the idea of \"promote or die!...