Powerful marketing campaigns are based on original thinking and creative planning. This book concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your......

Do you need to write exciting copy and sometimes get stumped Are you looking for creative ideas or need a dip-in reference for quick tips and hints If so, this book by one of the UK\'s leading copywriting experts is your answer....

Book DescriptionMarketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan....