Информация об авторе

Lusch R.


Библиография книг автора

Marketing: Best Practices Czinkota M. Dickson P. Dunne P. Griffin A. Hoffman K. Hutt M. John H. Krishnan B. Lindgren J. Lusch R. Ronkainen I.
Marketing: Best Practices
Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing....
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