Netemeyer R.
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Библиография книг автора
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Bearden W.
Haws K.
Netemeyer R.
Handbook of Marketing Scales. Multi-Item Measures for Marketing and Consumer Behavior Research
The Handbook of Marketing Scales, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. More than 150 scales are included in the Handbook....
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Нет в наличии |
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Bearden W.
Netemeyer R.
Handbook of Marketing Scales. Multi-Item Measures for Marketing and Consumer Behavior Research
"Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field....
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Нет в наличии |