A complete guide to every aspect of creating a variety of different websites using Drupal....

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible....

The second edition of this major textbook clearly shows how sociology can inform professional social work practice in the twenty??“first century. It provides an easy??“to??“follow, jargon??“free introduction to sociology for social work students, with cru...

The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management. Database marketing. Loyalty Schemes....

Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment....

The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management. Database marketing. Loyalty Schemes. Marketing investment. Relationship marketing....

Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing. Building on lessons learned from the author?...