Working skillfully across different cultures can be a powerful competitive advantage. GLOBAL BUSINESS PRACTICES offers a practical outline to help readers understand how to adapt to local customs to accomplish specific company objectives ? no matter how far from home base....

Book Description\"The customer is the only one who can fire all of us.\" -Sam Walton Doing business in today\'s economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors....