\"An excellent \'ready reference\' both for copywriters and for those entering the field.\" - Robert Goldsborough, Special Projects Director Advertising Age \"Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?\" - Denny Hatch, Editor Target Marketing Six seconds....

\"An excellent \'ready reference\' both for copywriters and for those entering the field.\" -- Robert Goldsborough, Special Projects Director Advertising Age \"Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been allmy life?\" -- Denny Hatch, Editor Target Marketing Six seconds....

\"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters.\" -- Gerhard Gschwandtner, Publisher Personal Selling Power \"I found it to be an extremely instructive, well-documented, and helpful book....