The B2B Agenda lays out the dominant issues facing companies operating in business-to-business markets that are being reshaped by commoditization, innovation, global growth, new rivals and shifting buying behaviors, along with their implications and priorities for B2B marketing....

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders , a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace....

The bestselling coauthor of The Discipline of Market Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack....