Bateson J.
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Библиография книг автора
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Bateson J.
Hoffman K.
Essentials of Services Marketing: Concepts, Strategies and Cases
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues....
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Bateson J.
Hoffman K.
Services Marketing: Concepts, Strategies, & Cases
SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services....
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Нет в наличии |