Praise for Against the Grain \"Joel Stern has done at least as much for the world?s shareholders as any CEO you can name. Now more people will see how, through this inspiring story of intellectual courage.\" ?...

The co-founder of EVA shows how to apply it in today\'s new economy EVA-economic valued added - is a measure of the true financial performance of a company, and a strategy for creating corporate and shareholder wealth. It is also a method of changing corporate priorities and behavior throughout a company, right down to the \"shop floor....