Written for every salesperson, manager, or executive who is concerned and motivated to improve the effectiveness of sales, marketing, and quality functions, Applying Total Quality to Sales demonstrates how to apply the principles and techniques of total quality management to the sales process and bring TQM to the realities of daily operations....

Book DescriptionEnron. Tyco. Westinghouse. The root cause of these widely reported business failures appears to have been managing too zealously for stockholder value at the expense of the scores of employees and smaller investors....