The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this 2011 book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking....

Examining some of the new and emerging issues in strategic management, Loizos Heracleous presents an original approach to the established ideas of strategy....

Book DescriptionFresh approach to strategic management includes application to corporate governance and impact of the Internet....