Lilien G.
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Библиография книг автора
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Lilien G.
Rangaswamy A.
Marketing Research: Marketing Engineering Applications, Second Edition
Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering?the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software....
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Нет в наличии |
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Laurent G.
Lilien G.
Pras B.
Research Traditions in Marketing (International Series in Quantitative Marketing, Vol 5)
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future....
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Нет в наличии |
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Lilien G.
Rangaswamy A.
Marketing Management and Strategy: Marketing Engineering Applications, Second Edition
Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering?the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software....
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Нет в наличии |
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Lilien G.
Rangaswamy A.
New Product and Brand Management: Marketing Engineering Applications, Second Edition
Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering?the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software....
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Нет в наличии |