This volume presents an authoritative database on the workings of organizations in the United States. It describes the National Organizations Study, the first national survey of organizations in the US using a statistically representative sample....

When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake. Done correctly and with creativity, market research can provide real value by serving as the radar that will alertyour business to the perils and opportunities that lie ahead....