Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today\'s insanely crowded marketplace. The only question is how do you do it?...

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build....

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in \'The Public Relations Era\', dramatising the fall of advertising and subsequent rise of PR. Publicity first, advertising second: this is the provocative message that marketing gurus Al and Laura Ries deliver with The Fall of Advertising ....

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There\'s a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by...