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Dorozala N.


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Co-Branding as a Tool for Strategic Brand Activation: How to Find the Ideal Partner - An Explanatory CaseStudy in the Fashion and Design Sector Dorozala N.
Co-Branding as a Tool for Strategic Brand Activation: How to Find the Ideal Partner - An Explanatory CaseStudy in the Fashion and Design Sector
Co-branding, generally referred to as thepairing of two brands in a marketing context, playsan important role when it comes to brand buildingand activation....
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