INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today....

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing....

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers....

Alerts every business--whether current customers are local, domestic, or international--to the window of opportunity open to those willing to explore global markets Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas Shows you how to strike back when world competitors more into yo...

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy....