This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. It contains updated examples, case studies, and references with contributing works from various industry leaders....

In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways....

A revolutionary business phenomenon has taken hold at such companies around the world as Hewlett-Packard, BellSouth, Oracle, Unilever, Telstra, and Fujitsu. These firms and others are turning to computer technology to create interactive relationships with individual customers, one customer at a time....

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers\'s The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing....

Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future....