In the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial and political problems....

For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising....

Legendary quality-control pioneer Joseph Juran cooperated with business writer John Butman, who capably traces the evolution of Juran\'s thought in the context of his life....

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What\'s going on in the mind of the new consumer? Today\'s consumers can seem impossible to understand, and even harder to please....