Brace I.
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Библиография книг автора
Adams K.
Brace I.
An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)
Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits....
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Brace I.
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing....
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