Book DescriptionHardbound. What\'s really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization\'s performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time?...

This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality, and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis....

Dr. Woodside picks up where other books on \"maxi-marketing\" leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr....

Hardbound....

Consumers\' planned behavior is often very different to what is actually consumed. Consumer plans can relate to four behaviors: planned and done (deliberate strategies); and unplanned and not done (unused strategies)....

Book DescriptionMarket-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts....