Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East....

Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses....

The globalisation of many industries has created a unique opportunity to interact with a client on a coordinated global basis. Traditional markets are saturated, industries have consolidated, customer bases are shrinking, and purchasing processes are changing....

Book DescriptionIf you buy a new BMW you may be surprised as much by the owner\'s manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year\'s collaboration with Xerox that has radically improved the product and decimated costs....