A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations....

INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today....

A marketing management course shouldn\'t be treated like a principles class. And, an upper-level text doesn\'t need to be written like an encyclopedia....

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing....

Voice of the Expert! Marketing Principles and Best Practices, 3e combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook....

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers....

Alerts every business--whether current customers are local, domestic, or international--to the window of opportunity open to those willing to explore global markets Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas Shows you how to strike back when world competitors more into yo...

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy....

Book Description Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into globalmarkets, The Export Marketing Imperative walks readers through the entire exporting process ?...