This study determined the accuracy of non-exercise VO2max prediction equations with measured maximal oxygen uptake values in long distance runners. Eight male volunteer ULM cross country athletes performed a VO2max test and had their body composition measured utilizing the three site Jackson-Pollock skinfolds equation....

Created through a \"student-tested, faculty-approved\" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today\'s learners....

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm\'s current and future needs. The text focuses on students as managers, not practitioners, of marketing research....

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm\'s current and future needs. The text focuses on students as managers, not practitioners, of marketing research....

Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today — e.g....

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best....