Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East....

Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses....

The new global economic order with its new global imperatives requires substantial changes in the practice of management. Adapting to these changes requires a huge fundamental shift. When companies change so must their managers....