Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field....

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies....

How do shareholders perceive the companies they invest in, the values they represent and the rational of their actions? Studies on the interface between identity, image and communication have failed to offer a comprehensive approach to this key concern....