The valuation of intangible assets has become a central issue in the practice of management. When companies undertake alliances or licensing agreements, effect mergers, sell or purchase brands, or evaluate R&D projects, a key issue is how each party putsa financial value on the intangible contribution....

Hardbound. This book deals with one of the great dramas of our day, the transformation of countries from economic backwardness, or a socialist somnolence, into greater efficiency and participation in the invigorating currents of international trade and investment....