Bruner G.
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Библиография книг автора
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Bruner G.
Hensel P.
II I.
James K.
Marketing Scales Handbook Volume IV: Consumer Behavior (Marketing Scales Series)
This updated version provies all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher....
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Нет в наличии |
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Bruner G.
Hensel P.
II I.
James K.
Marketing Scales IV: Organizational Behavior (Marketing Scales Series)
This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher....
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Нет в наличии |