Yau O.
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Библиография книг автора
Armstrong G.
Hoon A.
Kotler P.
Meng L.
Tiong T.
Yau O.
Principles of Marketing: A Global Perspective
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts whether international or from within Asia that are presented in the cases, examples and vignettes....
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Нет в наличии |
Steele H.Th.
Yau O.
China Business
For foreign business to succeed in China, it needs to be better informed of the challenges that China is faced with today. China was a centrally planned economy with very little international ties only three decades ago....
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Нет в наличии |