Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets. Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets....

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract....

Hardbound. This book examines the relationship between multinational firms and emerging markets, a relationship which has changed profoundly in the period from the 1950\'s to the late 1990\'s....

Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect ofIB, namely negotiations....

Mergers and acquisitions have become the most dramatic demonstration of vision and strategy in the corporate world. With one single move you can change the course of your company, the careers of your managers and create value for your shareholders. Throughout the last decade mergers and acquisitions (M&A) have dominated the world economic scene....

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets....