\"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!\" Guy Kawasaki, CEO, Garage Technology Ventures \"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals.\" Eric G....

Over the years, this book has benefited from the influence and efforts of individuals too numerous to mention here. Nevertheless, we would be remiss in not acknowledging a few whose contributions have been either very large or new to this edition....