Книга "The Quintessence of Marketing. What You Really Need to Know to Manage Your Marketing Activities". ...

Essentials of Global Marketing\' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to......

Essentials of Global Marketing\' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: D...