Информация об авторе

Dahringer H.


Библиография книг автора

International Marketing: A Global Perspective Dahringer H. Muhlbacher H.
International Marketing: A Global Perspective
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. \"International Marketing: A Global Perspective\" starts from the premise that any firm - regardless of size - can compete globally....
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