With more Americans than ever investing in the stock market, has money become more important than sex? Is money the real obsession of our time? This book offers a charming and whimsical look at how we think about and behave with money?...

Book DescriptionThe Super Bowl is the ultimate arena for advertising?the most watched, most anticipated, most expensive, most influential venue for major-league television commercials....

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation\'s disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades....

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn\'t free. It\'s a simple Faustian bargain consumers have made but one with enormous implications....